Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p …
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Download : Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27 .pptx
Download : Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27 .pptx( 54 )
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Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27
설명
Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27 , Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27 경영경제레포트 , Hyundai credit card 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
레포트/경영경제
순서
_SLIDE_1_
Hyundai credit card
_SLIDE_2_
Agenda
Company profile
1
Targeting
2
Loyalty program
3
Q & A
4
Contents
_SLIDE_3_
Hyundai credit card
Profile
_SLIDE_4_
Company profile
Milestone
2001. Participation credit card industry by acquisition Diners Club
2003.5 Launching M card
2005.2 Launching Black card(VVIP)
2005.8 Strategic Partnership with
GE capital
2006~2008
NSCI rank 1
Hyundai
Credit card
Revenue
▲KRW 520 bn
(2xxx 1Q)
Operating income
▲KRW 92 bn
(2xxx 1Q)
Net income
▲KRW 69 bn
(2xxx 1Q)
Company Profile
_SLIDE_5_
Products
Change the rule
By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.
Product
Prior Occupation of VVIP
Most exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied.…(To be continued )
다.
